Early Banking Disruptor Presents New Face to Dissatisfied Customers

07 November 2018

Media release: 7 November, 2018

 

Early banking disruptor presents new face to dissatisfied customers

Easy Street launched in 2003 making it one of Australia’s first digital banks

Key facts:

  • Easy Street, one of Australia’s earliest digital banks has revamped its branding delivering a fresh look and feel, coupled with messages that speak directly to consumers disillusioned by traditional banking practices
  • Easy Street delivers a full range of banking products and services including home loans, personal loans, credit card and insurance
  • Unlike many start-up fintechs, Easy Street has a proven heritage in digital banking enabling it to navigate through the global financial crisis and several property market downturns
  • Easy Street Financial Services’ 3.49%p.a. variable home loan rate* (comparison rate 3.52% p.a.**) is one of the lowest in the Australian mortgage market

Sydney, November 2018:  Easy Street Financial Services, the digital arm of Community First Credit Union, has revamped its branding to ensure more consumers are aware of its extensive range of online banking services and super low rates.

A significant highlight of the Easy Street brand evolution is the updated website www.easystreet.com.au offering a completely bright look and feel and new brand messages such as “Banking without the funny business” and “Banking without the Blah Blah Blah.”

Mr John Tancevski, CEO of Easy Street, said, “Easy Street’s brand is captured neatly by our welcoming strapline: ‘Great banking, good save’.

“At a time when trust in banking is low, and people are fed up with bank antics, Easy Street offers a genuine alternative for people looking for simplicity, good value, and convenient banking.

“Our new brand messages tap into the problems consumers have with conventional banking such as excess fees, complexity, high interest rates, slow branch queues and overseas call centres.

“With Easy Street, consumers can avoid these problems and can do their banking online or via the Easy Street app or talk to our Australian based call centre for assistance via phone, email or private message via our Facebook page.”

Easy Street launched in 2003, and well in advance of the first Fintechs, the latest trend in retail banking.

“We launched in 2003, proving that digital banking is not a new phenomenon. Over the last 15 years we have navigated through the global financial crisis and a series of property market downturns,” Mr Tancevski said.

“Moreover, unlike many of the so-called Fintechs, Easy Street can deliver a full range of banking products such as home loans, personal loans, credit card and insurance.  

“However, it’s not only our banking simplicity that appeals to our customers. At Easy Street we offer genuine savings.”

Easy Street’s 3.49% p.a. variable home loan rate* (comparison rate 3.52%p.a.**), for example, is one of the lowest in the Australian mortgage market.

Mr Tancevski explained, “As a consequence of our competitive mortgage rates, we are attracting business from disgruntled homeowners who failed to negotiate a better deal from their current lenders.

“Depending on the loan amount, term and the prevailing interest rate, the Easy Street variable home loan rate is saving these homeowners many hundreds of dollars a month in mortgage repayments.”

Easy Street can offer its competitive rates because the digital bank keeps costs to a minimum by not paying mortgage brokers or having a branch network.

“Our straightforward, low cost banking and straight-talking brand messages ensures Easy Street is one of Community First Credit Union’s fastest growing banking channels,” noted Mr Tancevski.

 

Terms and conditions, fees and charges apply - details available on application. All loans subject to lending guidelines. *Rate is current as at 14/03/18 and subject to change without notice. Offer began on 14/3/18 and is for applications made and unconditionally approved by 31/12/18, funded by 31/03/19. Offer can be withdrawn at any time. Offer is available on the Standard Variable home loan for new money applications, owner-occupied principal and interest loans, maximum LVR of 95% (lenders mortgage insurance required for LVR over 80%). **Comparison rate of 3.52%p.a. is calculated on a loan amount of $150,000 over 25 years. WARNING: This comparison rate is true only for the examples given and may not include all fees and charges. Different terms, fees or other loan amounts might result in a different comparison rate.

The information contained in this article is only correct at the point of time of publication. It is general information and has been prepared without taking into account your personal circumstances, objectives or needs. Please consider if this information is right for you before making a decision to acquire any product.